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Back to datasetsKey Variables Innovation quality; task performance; emotional engagement; cross-functional collaboration; expertise sharing AI/Tech Tracking Microsoft Azure GPT-4 usage for product innovation Access Details P&G partnership Notes Individuals with AI matched team performance without AI; 3x more top-tier ideas; broke down functional silos
Dell'Acqua P&G Cybernetic Teammate
The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise
AI-focusedRestricted/RDCWorker-side
Visit Dataset- Specific Type
- Experimental AI usage evidence
- Dataset Type
- Cross-sectional
- Institution
- Harvard Business School; University of Pennsylvania; ESSEC Business School; Procter & Gamble
- Institution Type
- Academia; Industry
- Level of Focus
- Individual
- Most Granular Level
- Individual professional level
- Perspective
- Worker-side
- Time Coverage
- 2024
- Frequency
- One-time experiment
- Sample Size
- 776 professionals
- Geographic Detail
- National (US)
- Occupational Classification
- Product development professionals
- Industrial Classification
- Consumer goods
- Other Classification
- Functional area (R&D vs Commercial); experience level
Key Papers
Dell’Acqua et al. (2025); Dell'Acqua, Ayoubi, Lifshitz-Assaf, Sadun, Mollick, Mollick, Han, Goldman, Nair, Taub & Lakhani (2025)