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Back to datasetsKey Variables Advertisement effectiveness; copywriting quality; feedback incorporation AI/Tech Tracking LLM-generated feedback on copywriting Access Details Not specified Notes LLMs boost effectiveness when providing feedback on human content
Chen-Chan Ad Copywriting
AI-Powered Advertising: The Impact of Generative AI on Advertisement Copywriting Effectiveness
AI-focusedUncertainWorker-side
Visit Dataset- Specific Type
- Experimental AI usage evidence
- Dataset Type
- Cross-sectional
- Institution
- Not specified
- Institution Type
- Academia
- Level of Focus
- Individual
- Most Granular Level
- Individual copywriter level
- Perspective
- Worker-side
- Time Coverage
- 2023
- Frequency
- One-time experiment
- Sample Size
- Not specified
- Geographic Detail
- Not specified
- Occupational Classification
- Marketing professionals
- Industrial Classification
- Advertising/Marketing
- Other Classification
- Advertisement type; feedback mechanism
Key Papers
Chen & Chan (2023)